Welcome to the Extreme World Races Press area.

You’ll find a selection of our latest Press Releases, Press Cuttings, and Press Images below, or browse our Press Release archives on the left.  For press enquiries please contact Dan via the contact details on the left.

Press Enquiries

For press enquiries please contact Dan Crofton or Darryl Butcher on:

Tel: 0207 225 6420

Fax: 0207 225 6429


Press Releases

New Arctic Trucks 6×6 Hilux Off-roader Created For World’s Toughest Race

December 2010

Ultimate Arctic Trucks AT44 6×6 Hilux to be tested to limits in Antarctica for Historic EWR Centenary Race to the South Pole Since 1990, Arctic Trucks have been the world’s leading extreme terrain modification specialists and their 4×4 Hilux has featured in some of the most incredible journeys undertaken in recent years. However, a very [...]

Brits to face Norwegian ‘Girl Power’ in historic ‘EWR Centenary Race to the South Pole’

September 2010

December 14th 2011…100 years to the day since Norwegian explorer Amundsen beat Scott in their epic duel to the South Pole and announced today; the very moment ‘Extreme World Races ‘EWR Centenary Race to the South Pole’ will begin. Open publication – Free publishing – More centenary Commemorating the 100th Anniversary, the ‘EWR Centenary Race [...]

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Press Cuttings

Daily Telegraph Goes Mad (Max) For Our Ultimate Arctic Truck

The Daily Telegraph was quick off the mark after our ‘Ultimate Arctic Truck’ release and has posted a story in its online Motoring Section. The Telegraph story focuses on the extreme conditions the Arctic Trucks 6×6 Hilux – “like a prop for Mad Max on ice” – will face in the EWR Centenary Race to [...]

Friends Set For South Pole Trek – Ham & High Report

Benjamin Boyne from Primrose Hill is hoping to raise £250,000 along with his friends for the charity Centrepoint by taking part in the EWR Centenary Race to the South Pole. The story featured in the November 25th 2010 edition of the Ham & High. View or download a pdf of the relevant page or visit [...]

Leading Travel Website Travelbite Features EWR Centenary Race

Travel website Travelbite.co.uk is carrying a feature on the EWR Centenary Race to the South Pole in its pages this month. The story focuses on the search for applicants to compete in this most extreme of races and you can read the article on Travelbite here.

South Wales Echo On Local Army Sergeant’s Plan To Follow Scott’s Footsteps

South Wales RSM (Regimental Sergeant Major) Mark Morgan has competed in a few extreme endurance competitions. The South Wales Echo reports that Mark and two of his army colleagues have entered the EWR Centenary Race to the South Pole. Read the story online about why this challenge will be one of the toughest he has [...]

Royal Borough Observer Profiles EWR Competitor Matt Elliott

Windsor resident Matt Elliott is profiled in his local paper – The Royal Borough Observer. Matt is a competitor in the EWR Centenary Race to the South Pole. Read the story on the Royal Borough Observer website. Matt is also due to be interviewed by BBC Berkshire on November 12th.

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